The Spreckels Message Center
Sonoma County’s Premiere Digital Billboard

Photo: The Spreckels Message Center located on U.S. Hwy 101 near the Wilfred Ave. exchange in Rohnert Park, CA, shown from the North-bound direction at approximately 200 feet.

Venue Profile
Location: Rohnert Park, CA, in central Sonoma County, approximately 1-hour commute north of San Francisco.
Venue Type: Digital Billboard
Hours of Operation: 5:00 am to 11:00 pm/7/365
Dwell Time: 5-seconds per spot
Site Specifications: Facing north and south-bound directions along the eastside of U.S. Highway 101 near the Wilfred Ave./Golf Course Dr. exchange, the site features excellent visibility from freeway and street traffic.
Traffic Count: Wilfred Ave./Hwy. 101 AADT (Average Annual Daily Traffic) is 98,000 South-bound and 108,000 North-bound, with 73.7% occurring on weekdays and 26.3% on weekends, peak months approximately 3% higher.  (Source: CalTrans, 2008)
Display Specifications: The architecturally designed superstructure measures nearly 40’ tall, 20’ wide, 4’ in depth, and houses dual 14’ wide by 11’ tall (4:3) LED screen panels at 25 mm pixel pitch resolution displaying 16-bit color, factory rated at 6.5K nit full brightness.

Audience Demographics
Region: Central Sonoma County – San Francisco North Bay Area
Population: Sonoma County: 481,765, City of Rohnert Park: 43,062
Percentage of Population by Race/Ethnicity: White: 68%, Hispanic: 23%, Asian: 4%, Black: 2%, Native American: 1%, Other: 2%
Percentage of Population by Age: 0 - 19: 17%, 20 - 39: 25%, 40 - 59: 29%, 60 - 79: 15%, 80+: 4%
Education: Women w/ HS Diploma: 90.9%, Women w/ 4-Year College Degree: 24.9%, Men w/ HS Diploma: 89.6%, Men w/ 4-Year College Degree: 26.6%
Nominal Median Household Income: $58,110 (8% higher than State average, 2005)
Taxable Sales: $7.9 billion (70% retail sales)
Source: Center for Economic Development, Sonoma County  Economic and Demographic Profile (2009)

For information on advertising placement, please contact:
Clark Heist
707.763.5100 ext. 504 
cheist@N2Media.com

N2 MEDIA, INC.
755 Baywood Drive, Suite #380
Petaluma, CA 94954
707.763.5100
www.N2Media.com

Coming Soon!

N2 is pleased to announce that concept approval to erect and operate a roadside digital message center was granted by the City Council of Rohnert Park, CA, during a recent council meeting conducted Tuesday evening, July 27, at the City Hall facility. City Planners are currently conducting a design review process in preparation for permit approval. In the interim, N2 has assumed exclusive representation for the existing Spreckels Message Center.